Better Than Bouillon: Why It Beats
Crumbly Cubes Every Time

No more battling with crumbly bouillon cubes! Better Than Bouillon is my go-to kitchen staple for quick, flavorful meals. Just a teaspoon stirred into hot water makes rich, tasty stock in seconds—perfect for soups, casseroles, or even jazzing up plain rice and mashed potatoes.

✅ Quick Answer: What is Better Than Bouillon and why use it?
Better Than Bouillon is a concentrated stock paste that dissolves instantly in hot water. It’s easier than cubes, comes in a wide range of flavors, and lasts for months in the fridge. Use it to quickly boost flavor in soups, stews, rice, and everyday meals.

With so many flavors—including organic and reduced-sodium options—it’s no wonder this little jar has a permanent place in my fridge.

Assortment of Better Than Bouillon jars including chicken, vegetable, beef, clam, and ham bases on a kitchen counter.

My Favorite Better Than Bouillon Flavors

And believe me—they’ve got many more flavors to explore!

As an Amazon Associate, I earn commission from qualifying purchases. The price you pay does not increase.  Read disclosure here.

Why Better Than Bouillon Beats Cubes Every Time

A rounded teaspoon makes a good cup of stock—but it’s easy to add more base for stronger flavor, or more water if the stock is too rich.

I use the chicken stock in my chicken noodle soup recipe, and the beef base in my beef stew recipe. Delicious, quick, and foolproof.

Where to Buy Better Than Bouillon (Amazon, Costco & More)

🛒 Quick Tip: Save big by buying the large containers—just refrigerate after opening and they'll last for months!

Here’s how I shop:

  • Amazon – My go-to for convenience. I love tossing jars into my Subscribe & Save order so I never run out. Amazon also sells handy 3-packs (Reduced Sodium Chicken, Vegetable, and Beef) that keep my pantry ready for any recipe.
Better Than Bouillon Reduced Sodium Chicken, Vegetable, Beef Stock

As an Amazon Associate, I earn commission from qualifying purchases. The price you pay does not increase.  Read disclosure here.

  • Costco – Perfect for bulk buyers. They often stock the larger tubs—great for busy soup-makers.
  • Local grocery store – Best for single jars when you only need one flavor fast (like clam or ham base).

👉 Sometimes you don’t need (or want) extra jars of clam base, but you’ll always appreciate having backup tubs of chicken and vegetable base. I make veggie soup and chicken soup all the time, so I stock up!

How Long Does Better Than Bouillon Really Last?

These bases have a very long shelf life. Once opened, keep the jar in your fridge, and it’ll stay good for months.

💡 Storage hack: If you don’t use it quickly, scoop teaspoonfuls into an ice cube tray, freeze them, then pop them into a freezer bag. Instant homemade bouillon cubes—ready when you are!

Better Than Bouillon also offers:

  • Organic varieties
  • Vegetarian and vegan options
  • Reduced sodium versions
  • Kosher bases
  • Gravy and crock-pot seasoning mixes

Visit them at Better Than Bouillon or click on the big photo at the very top of the page. Sign up at their site to become a member of their "Culinary Club" to receive product news and the all-important money-savings.

A Flavorful History: The Origins of Better Than Bouillon

Better Than Bouillon by Superior Touch history:

  • Better Than Bouillon is a brand of concentrated soup base made by Superior Touch Brands Inc.
  • Based in New Orleans, Louisiana.
  • First introduced in the 1990s.

✨ Fun fact: New Orleans is known for bold, flavorful cooking—so it’s no surprise BTB was born there!

20 Taste-Tested Easy Recipes

20 Taste-Tested Easy Recipes eBook or Paperback

How to Make
EASY MEALS

containing dehydrated food...
that even your kids
and spouse will eat!

Buy Now orange button

🍕 Pizza! 🥧  Shepherd's Pie! 🥘  Beef Stew! plus
Cauliflower Soup and Cauliflower Mash, along with crazy Carrot Soup!

Decadent Desserts: Carrot Cake and Cranberry Pineapple Pie!
and more...

Fresh food ingredient amounts are included for when you have fresh food on hand.
See which recipes are included here.

20+ Easy Recipes That Shine with Better Than Bouillon

You’ll be amazed at the flavor boost a teaspoon of BTB adds:

  • Throw together soup in minutes
  • Make crock-pot beef stew you’ll crave all day
  • Stir a spoonful into rice or mashed potatoes for a quick upgrade
  • Add depth to casseroles, gravies, and sauces

My dad even enjoys sipping the hot chicken stock on its own—it’s that good.

📘 Grab my recipe eBook on Amazon as a Kindle eBook or Paperback, packed with flavor-packed ideas using BTB.

Can Dogs Eat Better Than Bouillon? What You Need to Know

Make Your Own Dog Food eBook cover

Another reason I reach for BTB: their Roasted Chicken Base in the Premium line is onion-free.

This matters because onions are poisonous to dogs. If you’re making homemade dog food (see my Make Your Own Dog Food book), stick with plain chicken base. Avoid onion, garlic, or “flavored” bases.

👍 That way you and your pup can both enjoy tasty, safe meals.

DIY Bouillon: How to Make Homemade Stock (Step by Step)

Yes, you can make homemade bouillon. It takes simmering bones or veggies with herbs for hours, then straining and reducing the broth. Store in the fridge for a week or freeze for longer.

  • Start with a broth. For a vegetable bouillon, sauté onions, carrots, celery, mushrooms, garlic, etc and simmer in water to extract flavors. For chicken bouillon, simmer chicken bones/parts in water. For beef bouillon, roast beef bones before simmering in water.
  • Add herbs and spices. Bouillon is all about infusing maximum flavor. Try adding herbs like parsley, thyme, bay leaves, and spices like black pepper, coriander, etc.
  • Simmer the broth for several hours. At least 2-3 hours of gentle simmering helps to extract the most flavor from the ingredients.
  • Strain the broth through a fine mesh strainer. Discard the solids. This leaves you with a clear, concentrated tasty broth.
  • Reduce the broth if needed to make it more intense. You want the homemade bouillon to be rich and flavorful, so simmer gently to reduce it down.
  • Add salt and seasoning to taste. Get the seasoning just right according to your preference.
  • Store the bouillon in the fridge. Store for up to a week or freeze for a longer duration.

Use about 1-2 teaspoons of the homemade bouillon in place of 1 bouillon cube in recipes. Adjust the amount according to taste and strength of your bouillon.

The great thing about homemade bouillon is you get to control the ingredients so it can be sodium-free and preservative-free. Experiment with different herb and spice blends for unique flavor profiles.

IMPORTANT NOTE: If you are making your own chicken stock for dog food, DO NOT ADD onions to the pan!

Homemade stock is wonderful, but for everyday cooking, I lean on the convenience and consistent flavor of BTB.

Your Top Questions About Better Than Bouillon, Answered

Do you refrigerate Better Than Bouillon after opening?

Yes. Once opened, always store BTB in the refrigerator. It will stay fresh for several months when sealed tightly.

How is Better Than Bouillon different from bouillon cubes?

It’s a concentrated paste that dissolves instantly, so you don’t wait for cubes to melt. It also offers richer flavor, with organic, vegetarian, and low-sodium options.

Can I freeze Better Than Bouillon?

Absolutely! Freeze teaspoon-sized portions in an ice cube tray, then transfer to a bag for quick, ready-to-use bouillon cubes.

Is Better Than Bouillon safe for dogs?

Yes—if you choose the plain Roasted Chicken Base without onion or garlic. Avoid flavored versions, since onions and garlic are toxic to dogs.

Can I use Better Than Bouillon in dehydrated food recipes?

Definitely! It’s perfect for boosting the flavor of soups, casseroles, stews, jerky marinades, and even side dishes like rice or mashed potatoes.

Whether you’re whipping up a quick soup, slow-cooking hearty stew, or even making homemade dog food, Better Than Bouillon adds flavor that makes every bite better. Stock your pantry with chicken, beef, and vegetable bases so you’re always prepared.

And while you’re here, don’t forget to download my free 5 Dried Food Recipes You'll Actually Love PDF below—including carrot soup, minestrone, split pea, spicy beef jerky, and banana cinnamon rolls. They pair perfectly with a spoonful of bouillon!

Get 5 Dried Food Recipes You'll Actually Love

5 Easy Dried Food Recipes free PDF

Here's where you can get your copy of our all new
5 Dried Food Recipes (That Actually Taste Great)
They're my all-time favorite easy dried food meals!

Get it here right now.

For Free!

You Might Like These

You Might Like These


Before You Go...

If you like the content, please give me some love by clicking on the 🩷 in the lower right-hand corner (on just about all my pages). This signals to me that you find it enjoyable and useful.

5 Dried Food Recipes That Actually Taste Good free PDF download!

And don’t forget to grab your FREE 5 Dried Food Recipes via the opt-in form — they're waiting for you! Thank you so much! (Get it here).